AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of User Acquisition and App Performance analytics on its media monetization and growth platform, AnyManager, to help web and app publishers to better track and understand their user acquisition efforts.
The clues to whether businesses are making the right investments now to ensure that they can provide the right experiences across the channels that consumers will come to expect is held in the data from the Wunderman Thompson Future Shopper Report 2023.
Data drives success across much of what brands do to drive their marketing and CX efforts. With advances in AI, and the recent rise of tools that use generative AI, marketers with better data will gain an even greater competitive advantage.
