Two time award-winning All That Matters is the only Business2Business2Fan event in the Asia Pacific that connects the most influential figures in the digital, media and entertainment industries under one roof.
...a really good event that affirmed a lot of what our team has been focused on relative to personalization, content and targeting. The SMOX report was particularly interesting given the industry’s challenge with the measurement aspect of mobile.
The MMA events are an excellent forum for both validation and spawning new ideas and approaches. Getting out of the office’s four walls and being out amongst a focused, passionate peer group provides great perspective. That, and the food is pretty great.
Information in the palm of your hand: current trends in mobile content such as music, games and videos, as well as social networks, location-based services, mobile marketing and mobile advertising. Tela Viva Mobile is the most eagerly awaited event of the year.
If your company is an MMA member and you need log-in information, please email [email protected].
The State of Mobile Marketing in China report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how China organisations and agencies are responding to the ever-expanding reach and importance of mobile.
If your company is an MMA member and you need log-in information, please email [email protected].
The State of Mobile Marketing in India report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how India organisations and agencies are responding to the ever-expanding reach and importance of mobile.
If your company is an MMA member and you need log-in information, please email [email protected].
The State of Mobile Marketing in Singapore report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how Singapore organisations and agencies are responding to the ever-expanding reach and importance of mobile.
If your company is an MMA member and you need log-in information, please email [email protected].
The State of Mobile Marketing in Asia Pacific report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how APAC organisations and agencies are responding to the ever-expanding reach and importance of mobile.
The research, which is accompanied by country-specific presentations for Australia, China, India and Singapore, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area.
You will see how Mobile Convention London stands out from the many other mobile events that fill the calendar each year in London. MCL gives in-depth insights into Mobile Engagement Strategies. It is not only the technology itself; it is how we use it in a wider ecosystem. We all know what we can do with iBeacons but how can we use them in a way these will improve a specific ecosystem? Since we invite speakers from many different countries, we will be crossing the borders of knowledge.
Text Marketing – marketing via the messaging channel – provides the connective tissue between the physical, digital and traditional experiences a consumer has with a brand. Without a defined mobile messaging strategy in place, the brand’s ability to engage with the connected customer will take significantly longer to mature.
