In 2014, big brands from Kraft to MasterCard have announced plans to shift up to 100% of their media budgets to programmatic. And they are not alone. According to MAGNA GLOBAL’s recent Programmatic Forecast, global programmatic spend will reach $21B in 2014 and more than double to $53B by 2018. Pervasive consumer use of mobile devices is a key driver behind the rapid growth of programmatic. Crossdevice identification, the rise of programmatic TV, the ad fraud battle, and evolution of the media supply chain (i.e.
Native advertising offers the promise of increased engagement in mobile marketing, but inaccurate perceptions threaten to stall this new format before it has the chance to take off. Heading into 2015 reports indicate that 89% of marketers are at least beginning to adopt native advertising, but only 37% report that they have a defined native advertising plan. In 2014 native advertising spend on social media sites alone is expected to reach $4.0B, a 122% increase over 2013.
The Location-Based Advertising Summit is a two-day conference scheduled for September 16-18 that will bring together the top digital marketing professionals, advertising agencies, mobile platform providers, and content publishers under one roof. This year’s conference will highlight essential components to target your product or service using location based services and create a business strategy fine turned to deliver revenue for your company.
The Open Mobile Summit Tokyo 2015 is a two-day conference focusing on innovative mobile technology, business models and communication with the mobile consumer. This event will gather leading companies and figures in mobility in Japan to share their knowledge and visions and showcase technical innovation in order to create new partnerships to drive mobility forward.
Hong Kong is among the world leaders in terms of mobile subscription and smartphone penetration. In the recent years, Hong Kong and Singapore have the highest smartphone penetration rate (87%) in Asia Pacific and Hong Kong has the highest tablet ownership ratio (57%).
This second annual Yearbook of the Mobile Marketing Association Asia-Pacific takes you from a ‘30,000 feet’ overview of global trends right into the trenches of mobile marketing campaigns in each country. The Yearbook includes 25 thought-provoking articles and case studies, country snapshots from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. Geo-targeting, O2O synergy, native advertising, cross marketing, mobile creatives, messaging conversations, mobile-only strategies and professional accreditation -this Yearbook has it all!
