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Strategies for Improved Media-Mix Effectiveness and Questions for Future Research

Published in the Journal of Advertising Research

Released: 
January, 2018
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The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Released: 
January, 2018
Education Section: 

Wednesday, March 21, 2018 - 2:00am to 3:00am SGT

Brand + Performance - the art and science of mobile programmatic
 
This year, all roads point to mobile.
 
Brands have had great success with programmatic advertising on desktop; they simply can’t afford to ignore mobile if they want to reach the next billion customers.
 
Mobile's ability to target a consumer based on the choice of content they are consuming, apps downloaded, location, time, behaviourial data, even purchase history, provides a lot of insight into consumer interest.
Speakers: 
Strategic Advisor
Anzu.io
Senior Programmatic and Partnerships Director, APAC
Essence
Webinar Sponsor:
Watch the Webinar:

Agenda

Undefined

Monday, May 14, 2018

March 6, 2018 to March 8, 2018

Transforming Asian eCommerce. Together.

The Event for Asian eCommerce & Multi-Channel Retail Innovators

eTail Asia is the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce.

Combining inspirational case studies from pioneers with dozens of small-group, peer-to-peer learning formats, eTail Asia delivers a practical roadmap for every challenge and opportunity you face.

 

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Released: 
November, 2017
File Size: 
618 KB
Education Section: 
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The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Released: 
January, 2018
File Size: 
532 KB
Education Section: 
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