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Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

Tuesday, March 13, 2018 - 2:00pm to 3:00pm EDT

Mobile Advertising: B2C Brands Mature, But Bad Habits Die Hard

Speakers: 
Joanna O’Connell
Chief Intelligence Officer
Omnicom Media Group
Moderator: 
Vassilis Bakopoulos
Head of Industry Research
Mobile Marketing Association
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Agenda

Undefined

Tuesday, April 17, 2018

How Brands Can Make Smarter Decisions in Mobile Marketing

Strategies for Improved Media-Mix Effectiveness and Questions for Future Research

Published in the Journal of Advertising Research

Released: 
January, 2018