Watch as we roll out the most impressive list of speakers and agenda ever to take the stage at any event during Advertising Week.
Monday, September 26, 2016
9:00 AM – 9:30 AM
The Future of Media and Advertising and The Collision of The Two
9:30 AM – 10:00 AM
Unlock Bigger and Better Opportunities Through Mobile
Allstate serves a vast customer base, but like most insurers customer interaction can be infrequent. Over the past few years, Allstate has leveraged mobile to create a range of exciting new engagement touch points with its customers. Allstate CMO Sanjay Gupta will share his perspective on how companies can unlock bigger and better opportunities with the right mobile strategy. Getting the basics right with a responsive website and a mobile app are table stakes every company must deliver on. With millions of eyeballs on mobile, the bigger question is how can you effectively stand out to capture more customer attention and traffic? Gupta will share how mobile is enabling an entirely different level of marketing – the kind we’ve only dreamt about in the past – and how brands can maximize this opportunity.
11:40 AM – 12:10 PM
Marketing in the Age of the Shareable Moment
Afternoon Session
NAKED AND EXPOSED
With every technological advance, we become more dependent on our phones. We check them when we're working, when we're bored, when we're anxious, when we're in crowds and even when we're alone. Smart phones play a disproportionately irrational need in our daily lives and contain all of our most personal wants and needs. We've become so attached to them as tools, that we're all a bit naked without them. Which is why to innovate in mobile, marketers have underestimated a very effective and simple tool—empathy.
72andSunny's, Partner and Executive Creative Director, Matt Murphy explains why the focus of mobile marketing isn't about your brand, your product, or your cause but about the user, their behavior, and how empathy is your company's biggest tool in cracking innovative mobile marketing.
Tuesday, September 27, 2016
9:15 AM – 9:45 AM
Finding New Roads in Mobility
11:50 AM – 12:20 PM
The Cost of Privacy in a Hyper-Connected World
Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses especially as 5G comes online and IoT explodes, and outline steps you can take to make sure your company is not tomorrow’s headline.
3:20 PM – 3:50 PM
Why Mobility Matters to FedEx
Bigger than mobile commerce, mobility is driving global social and economic change. From business operations, collaboration to food and biomedicine, everything is becoming more mobile. As a worldwide logistics company, FedEx has a unique perspective on how mobile is transforming personal and business behaviors. In this session, Rajesh Subramaniam, Executive Vice President, Global Marketing and Communications at FedEx Services, will share how mobile is driving digital and physical experiences at FedEx, and acting as a primary touch point with customers.
