Nearly 60% of marketers think Ad Quality - including Brand Safety, IVT and Viewability - poses a serious problem in our industry. This session will address several pointers such as:
- Driving Accountability in Ad Quality
- How Ad Quality is about more than just Brand Safety, IVT and Viewability - SPO, creative formats and clean data also play a crucial role
- Which CXO in the organization is responsible for Ad Quality?
- Is there a need to have a policy covering Ad Quality in an organization?
Experts on this panel help us strengthen our understanding of Ad Quality best practices & tackle issues of accountability.