Agenda | MMA


September 28, 2018 | Mumbai

Friday, September 28, 2018

8:30 AM – 9:45 AM

Registration and Breakfast

9:45 AM – 10:00 AM

Welcome from MMA

10:00 AM – 10:15 AM

Mapping a Path to the Future

This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA believe to be true about our future and what the MMA is doing about it

Managing Director, APAC
Mobile Marketing Association

10:15 AM – 10:30 AM

Global Case Study Showcase

A look at the latest and most engaging innovative and effective mobile campaigns in creative and media and their Business impact case studies showcasing effective marketing — persuasive copywriting, great design, a relatable problem, and an effective solution.

10:30 AM – 11:00 AM

Leadership Perspective: How to Manage Today's Complex Marketing Landscape

Marketing is evolving faster than ever. As a result, it has put tremendous pressure on marketers to rethink their organizational structure to best take advantage of mobile marketing. This session will have a leading brand marketer in discussion to explore how marketers should be dealing with today’s top concerns, including brand safety, ad fraud, attribution, GDPR and how to put mobile at the top of marketers agenda.

Group Executive President – Corporate Strategy and Business Development
Aditya Birla Group
Chairman Emeritus
Mobile Marketing Association

11:00 AM – 11:20 AM

Keynote: Navigating Today's Seismic Shifts: A Vision of What Lies Ahead

Keynote: Navigating Today's Seismic Shifts: A Vision of What Lies Ahead

Driven by the emergence of new technologies, the rise of new competitors, and the widespread adoption of new viewing habits, the media industry is changing faster and more significantly than ever before. Navigating these seismic shifts requires that companies and their leaders demonstrate the ability and willingness to throw out the old playbook in response to the opportunities and challenges that lie ahead.  Reflecting on the ongoing transformation of advertising business, and outlines his vision industry’s next chapter.​

Chief Executive Officer, India
IPG MediaBrands

11:20 AM – 11:40 AM

What’s Appening!

A Look at the Evolving Smartphone Usage and Mobile Apps Landscape.

President, South Asia

11:40 AM – 12:10 PM

Video 2.0 – Time to Pay?

In today’s digital age it seems everyone is doing video content for OTT distribution. This session will explore some of the most common questions and challenges facing media companies as they seek to refine and monetize their content offering across traditional and OTT platforms. How can you exploit the opportunities to drive additional revenue generation? 

EVP & Chief Marketing Officer
Business Head Digital
Sony Pictures Networks India
Group MD, Isobar South Asia
Isobar India
CGM and Marketing Head
Patanjali Ayurved Ltd
CEO and Director
Zirca Digital Solutions

12:10 PM – 12:30 PM

Making Mobile Video Work

Mobile video continues to grow in popularity with both consumers in time spent and with marketers as they embrace the opportunity to engage with their consumers. It therefore becomes crucial to better understand the high value that mobile video advertising #shapesthefuture in the marketing mix.

Global Head Marketing & Creative Solutions
Ignition Labs, Google

12:30 PM – 1:00 PM

Unified Measurement

Brands are shifting more of their marketing dollars to mobile. With the increase of budgets, scrutiny into the ROI of this channel has become a priority for marketers. Learn where the state of measurement, attribution and discuss some approaches to tackle the issues and validate the role of mobile marketing. 

Chief Executive Officer
BARC India
VP & MD, Asia Pacific
Chief Digital Officer
Executive Director, Product Leadership

1:00 PM – 2:00 PM

Networking Lunch

2:00 PM – 2:20 PM

Keynote: How Mobile Apps are Changing the Content World

Keynote: How Mobile Apps are Changing the Content World

In the ever-changing landscape of the app world and how a browser and news service evolved from being a utility tool to content distributor #shapingthefuture for the growing consumer demand for content. Opportunity & value the morphed service provides to marketers their marketing strategies.

General Manager
UC Ads @ Alibaba Digital Media and Entertainment Group

2:20 PM – 2:40 PM

Keynote: Accelerating Digital Transformation Impact with Agile Marketing

Keynote: Accelerating Digital Transformation Impact with Agile Marketing

Understand how organizations are assessing their digital maturity and marketing capabilities in their digital transformation journey. Learn about the importance of marketing operations technology management and new operating model, agile marketing to accelerate the impact of marketing in a digital world.

Vice President, Digital Business Building
McKinsey & Company

2:40 PM – 3:05 PM

Mobile Gaming: Growing Consumer Demographic Insights and Behaviour

MMA presents the first ever research on Mobile Gaming consumers and insights into the future of in-game advertisements as the next biggest advertising medium on mobile. The session will discuss key trends, behaviour and insights about mobile gamers and how brands like GCPL have leveraged mobile gaming to deliver effective ROI while targeting and engaging the gaming audience.

Managing Director, Kantar IMRB
Chief Strategy Officer, Kantar South Asia
Vice President & Head - Digital Marketing & Transformation
Godrej Consumer Products Ltd
Founder and CEO
POKKT Mobile Ads

3:05 PM – 3:25 PM

Fraud, Fake & Frenemies - Can Blockchain come to the rescue?

Authentication, Authorization and powerful digital relationships through devices that are vital to digital transactions, are now becoming critical to Advertising on the back of the ANA report, Ad Fraud, Transparency and Privacy (GDPR) related discussions; Cost control pressures within the CPG industry and the questions on Working Media Vs Non-Working Media related investments are pushing the system to seek discontinuous efficiencies and a better system. Can the Distributed Ledger Technology, popularly known as Blockchain, capable of offering a solution?

Chief Development Officer, Mindshare, AMEA
Global Client Lead, WPP, TeamPepsiCo

3:25 PM – 3:40 PM

Mobile Masters - Building a Great Mobile Web Experience

As more than 70% of India's internet users prefer to access the web via mobile only, it’s clear that the convenience and immediacy of the device has become a crucial part of everyday life. But these consumers also have very particular wants and needs. Mobile has, in many ways, raised their expectations. New consumption patterns have emerged & our users are keen to connect with businesses at the swipe of a finger. In fact, research shows that having a good mobile user experience can directly affect a business’s bottom line, with a strong correlation between good user experience and increased sales. In this session we share actionable insights from our multi- vertical study, conducted across 700 m-sites in APAC, that can help brands ace their mobile marketing experience to deliver business results.

Head of Search Solutions
Google India

3:40 PM – 4:00 PM

Networking Break

4:00 PM – 4:25 PM

App Fraud: Pushing for Highest Standards in a Mobile World

Stopping fraud means you have to stay on top of it. First steps in fighting fraud is educating yourself. That seems like a no-brainer, the panel will discuss tips for acquiring that knowledge, getting where you need to be to fight fraud and #shapethefuture for a more transparent ecosystem.

CTO & Founder
Head E-Commerce
Trent Limited
Head - Mobile App Marketing
Director, Sales – West & South
Truecaller, India
Growth & Marketing Head, TOI
Times Internet

4:25 PM – 4:50 PM

Fireside Chat: Creating Native Advertising That Effectively Targets Niche Audiences

Futuristic formats such as Music Streaming and Podcast Audio Shows allow for new forms of native advertising in mobile environments.  They represent opportunities for brands to contextually communicate while consumers are in the right mindset, without disrupting their content consumption flow.  This session will discuss how digital audio lends itself well for native advertising and is being used to target specific audiences.  It will cover tips on how brands like Bira, Netflix and Emirates have curated immersive experiences, created engaging and informative content, and collaborated with well-known and respected creators to present compelling content.

Founder & Editor
Film Companion
Co-founder, President & Chief Strategy Officer

4:50 PM – 5:05 PM

Mind the Gap! Make ‘mobile’ work for your Brand

How to ace your mobile advertising strategy. An overview of Smarties 2018 winning campaigns and a perspective into the seamless journey of Brand Building, Creative Development & Media Deployment.

Managing Director South Asia
Kantar Millward Brown
Head: Digital Solutions
Kantar Millward Brown

5:05 PM – 5:30 PM

Disruptor Series : Advertisers! Get ready to have your brand problems solved by tech enthusiasts

4 Winning Cases studies of the 30-hour Ideathon to overcome increasing brand challenges in this highly competitive industry, to discover real brand solutions by hiring as well as meeting the best & the youngest minds.



5:30 PM – 5:40 PM

Closing Remarks

5:40 PM – 6:30 PM

Networking with Celebration Partner

In Partnership With:

6:30 PM – 10:30 PM

Smarties India Awards Evening

To attend the gala awards evening, click here to register.

Gala Agenda

6:30 PM

Registration and Welcome

7:30 PM

Master of Ceremonies

Welcome Speech and Opening Remarks
 Jury Chairperson Remarks
 Awards Distribution
 Dinner and Networking
Dress Code: Formal (Jacket /Dress) (No denim-tees etc)

Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

Our Partners

Principal Partner 

Gold Partners 

Silver Partners 

Associate Partner 

PR Partner 

Creative Partner 

Social Media Partner