Morden Chen is the General Manager of Alibaba's UC Ads, a leading mobile advertising platform reaches more than 600M mobile users per day. Prior to Alibaba, Morden is armed with over 15 years of experience across product management, sales, and marketing. He used to be GM of WW Ad sales for Cheetah Mobile, and had held key positions in Microsoft, Baidu, and Taiwanese-based PChome's Skype business unit.