Join us for an insightful session where our MMA Global SMARTIES Head will share best practices and the winning formula for SMARTIES Awards. This session is designed to equip you with practical knowledge and inspiration. MMA will also provide a deep dive into the key elements that distinguish award-winning campaigns, from innovative strategies and creative execution to effective measurement and impactful storytelling. MMA will also help you to understand the criteria and benchmarks used to assess excellence in creative marketing & advertising.
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.
Join us for an engaging 25-minute session at MMA SMARTIES Unplugged Indonesia 2024, where we bring together the minds behind the winning campaign from the SMARTIES Awards Indonesia 2023. This session features representatives from the jury, leading brands, and innovative agencies, moderated by the MMA team. Hear perspectives from Kino and Warner Music, the 2023 Judges, and Mondelez and Leo Burnett, the 2023 Best in Show winners for the BlackPink in your Oreo campaign.
Under the tagline "Innovation Liberated, Success Celebrated," and the theme "The Future of Marketing Unplugged," we will explore groundbreaking marketing strategies that have set new industry benchmarks. Discover the secrets behind these award-winning campaigns and gain insights from industry pioneers. The jury will also share best practices and winning formulas that are driving the future of marketing.
Present you the release of awaited Annual Report: Brand Safety and Martech 2024.
This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges. Delegates will gain valuable insights from contributors through comprehensive data and case studies, and key analyses. This year's cross-vertical contributors include Nestlé, Paragon, Friesland Campina, BARDI, dentsu, AiSensum, DM Pratama, VML, Double Verify, Graas, The Trade Desk, Xapads, Hybrid.Ai, Cacafly Metrodata, Infomo, Impact.com, and Digital Turbine.
