This keynote explores the essential balance of art, science, and courage in modern marketing to drive brand growth. The session provides practical insights and real-world examples of how CMOs already use the following strategies to achieve sustainable growth:
Elevated creativity: Fostering a high-performance culture that prioritizes creative excellence and innovation.
Optimized investments: Measuring ROI and strategically allocating resources for higher certainty.
Streamlined operations: Orchestrating processes with technology to enhance collaboration and efficiency.
Bold transformations: Embracing change and adopting emerging technologies to drive continuous improvement.
In a landscape of rapid technological change, where is marketing truly going? This session goes beyond the buzzwords to uncover the core trends driving the next era of marketing. From AI-driven personalisation to the rise of immersive brand experiences, we’ll explore how evolving consumer behaviors, data ethics, and cutting-edge technologies are reshaping the marketing playbook. Discover the upcoming priorities of CMOs and learn how to position your brand to not just adapt, but to take the lead in shaping this new frontier.
The digital advertising world is facing a major turning point as rapid cookie deprecation online leads to dwindling addressability. But far from being a crisis moment for brands, this development is a once in a generation opportunity for our industry to embrace a new and more sophisticated approach that reimagines how brands connect with audiences.
Cutting edge AI technologies are now emerging that allow brands to tap into the mindset of consumers and connect with audiences as individuals, without the need for invasive personal data. In his keynote speech, Peter Wallace, General Manager for EMEA at GumGum, will look at why advanced AI is ushering in a new golden age for digital advertising and look at how cleaning tech brand, Kärcher, has been deploying the technology in its digital campaigns, helping it to achieve vastly improved brand outcomes.
As businesses and consumers alike grow more conscious of environmental and social responsibilities, sustainability in marketing and ethical media practices have become vital to any forward-thinking strategy. This panel brings together leading voices from the fields of marketing, media, and sustainability to explore the latest trends, challenges, and innovations that are shaping the future of responsible communication.
In line with the findings in our "State of AI in Marketing" report by Kantar and MMA Germany, this discussion will highlight the key differences and similarities in the adoption, application, and impact of AI technologies on marketing strategies within Germany and on the global stage. We will explore AI and marketing trends specific to the German market, including unique challenges and opportunities in the region, as well as how they align with or diverge from the global landscape. Attendees will gain insights into regional AI adoption rates, preferred use cases, and the evolving role of AI in shaping marketing innovation and consumer engagement worldwide.
What new marketing developments will define 2025? What emerging trends will shape the profile of the marketing industry? What challenges will managers face and what opportunities lie ahead? Together with senior marketing executives, we will explore the topics that will dominate the strategic agenda for 2025. In doing so, these leaders set the pace for the industry and play a decisive role in the future of marketing.
Şiler Sevinç
Commercial Ops & Marketing Director
MMA Global
M: +90 532 210 37 88
E: [email protected]
