In today’s digital world, analytics are key to the success of almost any organisation. But even after many years of collecting digital experience data from users of websites and mobile apps, most organisations treat analytics like a cost center. Leading organisations understand that data and analytics is an investment in growing their business and should be treated as a profit center. In this session, Adam Greco, who has over 20 years experience in advising analytics teams, will explain how to transition your analytics team from being a cost center to a profit center.
The Women in Mar-Tech Panel will introduce a dynamic group of accomplished female leaders in the advertising technology industry who share insights, experiences, and perspectives on navigating the ever-evolving ad-tech landscape. From pioneering innovations to overcoming challenges, these trailblazing women will discuss company achievements in shaping the future of marketing technology. The goal is to be inspired, network with industry trailblazers, and be part of the conversation that celebrates the impact of women in driving innovation and excellence.
It is now well established that the planning of effective and measurable advertising campaigns requires the use of data and the employment of technologies necessary to collect, understand, and use them strategically. But what will happen when much of this data is no longer available to brands?
Starting from the location-based targeting solutions used in the past and still in use today, we will analyze how the digital marketing ecosystem is changing and what data-driven solutions advertisers must consider to keep their advertising activities effective, personalized, and measurable.
Elvin Altun
MMA Global
E: [email protected]
