Agenda | MMA Global

Agenda

21 May, Hanoi

1:00 PM – 2:00 PM

Open for Registration

2:05 PM – 2:15 PM

Welcome Speech by MMA BOD & Chicilon Media

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Chairman/CEO
Chicilon Media

2:20 PM – 2:40 PM

Elevator Digital Media: Branding that Converts

Focusing on introducing Chicilon Media, its products, and updates on outstanding technologies and services as the number one elevator digital media company in the current market

Deputy Sales Director, Northern Region
Chicilon Media

2:45 PM – 3:05 PM

Advertising Effectiveness on Elevator Digital Media

Representatives from Kantar Media will share a market research that show advertising effectiveness, focusing on message recall, awareness, and customers purchase intention, including CCL Media market share

General Director
Kantar Media Vietnam

3:10 PM – 3:30 PM

Decoding Consumer Behavior to Optimize Media Channels

This section presents research findings on the reach and conversion rates of elevator advertising media, the trend of skipping ads and opportunities for marketers in Elevator digital media

Associate Director, Emerging Brand
NielsenIQ Vietnam

3:35 PM – 3:55 PM

Expert Talk: The Power of Elevator Media in the Advertising Landscape

In today’s fast-evolving advertising ecosystem, elevator media has emerged as a powerful touchpoint, capturing the attention of urban audiences in high-traffic, everyday environments. This expert talk will explore how brands can leverage elevator screens and digital panels to deliver impactful, hyper-targeted messages that resonate with consumers in moments of undivided attention — transforming ordinary spaces into extraordinary marketing opportunities.

Asia-Pacific Media Leader & OOH Industry Advisor
Former APAC Managing Director - Talon OOH

4:00 PM – 4:20 PM

Tea Break

4:25 PM – 4:45 PM

From Floors to Sales: How Richy Elevates Brand Visibility

This case study reveals how Richy supercharged its media strategy by pairing mass awareness with laser-focused targeting. By placing digital ads in elevators across residential blocks, office buildings, and supermarkets, the brand created repeated exposure at just the right moments. These high-frequency touchpoints proved especially powerful during seasonal campaigns and product launches. The strategy didn’t just increase visibility, it connected offline presence with digital recall. The result? Elevator screens became dynamic micro-moments that nudged consumers toward purchase, proving that smart placement can make all the difference.

Chief Marketing Officer
Richy Group

4:50 PM – 5:10 PM

Fireside Chat

The Power of Elevator Media in the Advertising Landscape

Join us for an intimate conversation exploring how elevator media is transforming the advertising landscape. We’ll dive into the unique power of this medium to capture attention, deliver hyper-targeted messages, and elevate brand presence in the everyday lives of urban audiences.

Asia-Pacific Media Leader & OOH Industry Advisor
Former APAC Managing Director - Talon OOH
Senior Director - Inventory Development
StackAdapt
Moderator
Chief Revenue Officer APAC
MMA Global Asia Pacific

5:15 PM – 5:50 PM

Panel Discussion

Bring Elevator Digital Media in IMC Plan

This dynamic panel explores how integrating elevator digital media into your Integrated Marketing Communications (IMC) plan can amplify brand reach and drive engagement. Join industry leaders as they discuss strategies, best practices, and real-world examples of using elevator screens to create seamless, multi-channel campaigns that connect with urban audiences in meaningful ways.

Deputy Sales Director, Northern Region
Chicilon Media
Group CMO
Karofi Vietnam
Head of Cookie - Marketing & Trade
Mayora Vietnam
Senior Strategic Advisor
Kobler Vietnam
Moderator
Client Director cum Marketing Lead
Mindshare Vietnam

5:55 PM – 6:05 PM

Closing & Networking for C-level

Chairman/CEO
Chicilon Media

20 June, Ho Chi Minh

1:00 PM – 2:00 PM

Open for Check-in

2:05 PM – 2:15 PM

Welcome Speech by MMA BOD & Chicilon Media

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
Chairman/CEO
Chicilon Media

2:20 PM – 2:40 PM

Elevator Digital Media: Branding that Converts

Focusing on introducing Chicilon Media, its products, and updates on outstanding technologies and services as the number one elevator digital media company in the current market

Sales Director - South Region
Chicilon Media

2:45 PM – 3:05 PM

Advertising Effectiveness on Elevator Digital Media

Representatives from Kantar Media will share a market research that show advertising effectiveness, focusing on message recall, awareness, and customers purchase intention, including CCL Media market share

General Director
Kantar Media Vietnam

3:10 PM – 3:30 PM

Decoding Consumer Behavior to Optimize Media Channels

This section presents research findings on the reach and conversion rates of elevator advertising media, the trend of skipping ads and opportunities for marketers in Elevator digital media

Vietnam SMB Lead – Retail Measurement Service
NielsenIQ Vietnam

3:35 PM – 3:55 PM

Expert Talk

Expert Talk: The Power of Elevator Media in the Advertising Landscape

In today’s fast-evolving advertising ecosystem, elevator media has emerged as a powerful touchpoint, capturing the attention of urban audiences in high-traffic, everyday environments. This expert talk will explore how brands can leverage elevator screens and digital panels to deliver impactful, hyper-targeted messages that resonate with consumers in moments of undivided attention — transforming ordinary spaces into extraordinary marketing opportunities.

Asia-Pacific Media Leader & OOH Industry Advisor
Former APAC Managing Director - Talon OOH

4:00 PM – 4:20 PM

Case Study From Mayora Vietnam

Head of Cookie Brands
Mayora Vietnam

4:25 PM – 4:45 PM

Fireside Chat

The Power of Elevator Media in the Advertising Landscape

Join us for an intimate conversation exploring how elevator media is transforming the advertising landscape. We’ll dive into the unique power of this medium to capture attention, deliver hyper-targeted messages, and elevate brand presence in the everyday lives of urban audiences.

Asia-Pacific Media Leader & OOH Industry Advisor
Former APAC Managing Director - Talon OOH
Marketing Head Kotak811
Kotak811, Kotak Mahindra Bank
Moderator
Chief Revenue Officer APAC
MMA Global Asia Pacific

4:50 PM – 5:10 PM

Bring Elevator Digital Media in IMC Plan

This dynamic panel explores how integrating elevator digital media into your Integrated Marketing Communications (IMC) plan can amplify brand reach and drive engagement. Join industry leaders as they discuss strategies, best practices, and real-world examples of using elevator screens to create seamless, multi-channel campaigns that connect with urban audiences in meaningful ways.

Head of Marketing Communications
TH Food Chain JSC

5:15 PM – 5:25 PM

Closing Remarks

Chairman/CEO
Chicilon Media

5:30 PM – 6:30 PM

Networking Party for C-level

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