Agenda (SGT) | MMA Global
  2. Certification: Foundations
  3. Agenda (SGT)

Agenda (SGT)

What to Expect:

Latest insights, best practices & trends on Mobile Marketing to help you develop a mobile-first marketing strategy.

Please note, the timing below is based on the Singapore time zone.

Day 1

Mobile Landscape & Getting Into the Mindset

Join us in

  1. Mobile Trends & Statistics in APAC
  2. Essential Mindsets

The Value of Mobile in Marketing

Join us in

  1. Sharpening Marketing Commnunications
  2. Improving Customer Experience
  3. Enabling Operational Effiencies

Planning for Mobile Marketing

Join us in

  1. Elements of a Marketing Plan
  2. Competitive Analysis & Performance Audit
  3. Determining the Business Challenge

Marketing Objectives & Role of Mobile

Join us in

  1. Business Marketing and Digital Objectives
  2. Best Practices for Understanding Users

Mobile Platforms / Media

Join us in

  1. Awareness
    • Mobile Display Ads
    • Social Ads in Mobile
  2. Consideration
    • Mobile Search Ads
    • Mobile Video
  3. Conversion
    • Mobile Apps, Websites, and AMPs
  4. Loyalty
    • Mobile CRM

1:30 PM – 2:00 PM

Registration

2:00 PM – 2:15 PM

Orientation

  • Introduction to CDP and MMA
  • Program Content and Requirements
  • Technical Walkthrough
  • Introductions

2:15 PM – 2:40 PM

Mobile readiness survey (Attitudinal Survey)

  • Student survey + Discussion

Mobile Landscape & Getting Into the Mindset

  • Everything on Digital is Mobile
  • Mobile Trends & Statistics in APAC 2020 - include Impact of COVID-19 on Digital Media Consumption in APAC
  • Essential Mindsets When Going Into Mobile

3:00 PM – 3:10 PM

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

3:10 PM – 3:40 PM

The Value of Mobile in Marketing

Opportunities & Challenges

Opportunities

  1. Wider reach - General mobile penetration whether feature phone or smartphones
  2. More targeting option (geo-targeting and device targeting)
  3. Instantaneous interactions
 - Micro-moments , conversational commerce
  4. Entire conversion funnel in a single device

Challenges:

  1. Parellel production - mobile and tv
  2. Privacy issues

3:40 PM – 3:50 PM

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

3:50 PM – 4:40 PM

Mobile Executions

Module 3: Mobile Executions

  • A. Awareness
    Mobile Display Ads
    Social Ads on Mobile

 

  • B. Consideration
    Mobile Search Ads
    Mobile Video

4:40 PM – 4:50 PM

Q&A BREAK & Module Checkpoint

  • Q&A
  • Recap Quiz

4:50 PM – 5:00 PM

Orientation

5:00 PM – 5:30 PM

Activity Break | Learning Stretch Goals

A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end

5:30 PM – 5:45 PM

Checking of Work and Discussion

5:45 PM – 6:00 PM

Recap, Evaluations, and Reminders

Day 2

Mobile Landscape & Getting Into the Mindset

Join us in

  1. Mobile Trends & Statistics in APAC
  2. Essential Mindsets

The Value of Mobile in Marketing

Join us in

  1. Sharpening Marketing Commnunications
  2. Improving Customer Experience
  3. Enabling Operational Effiencies

Planning for Mobile Marketing

Join us in

  1. Elements of a Marketing Plan
  2. Competitive Analysis & Performance Audit
  3. Determining the Business Challenge

Marketing Objectives & Role of Mobile

Join us in

  1. Business Marketing and Digital Objectives
  2. Best Practices for Understanding Users

Mobile Platforms / Media

Join us in

  1. Awareness
    • Mobile Display Ads
    • Social Ads in Mobile
  2. Consideration
    • Mobile Search Ads
    • Mobile Video
  3. Conversion
    • Mobile Apps, Websites, and AMPs
  4. Loyalty
    • Mobile CRM

1:30 PM – 2:00 PM

Registration

2:00 PM – 2:15 PM

Orientation

  • Recap of Previous Session
  • Requirements
  • Introductions

2:15 PM – 2:45 PM

Mobile Executions

  • C. Conversion
    Mobile Apps, Websites, and AMPs
    Personalization and m-Commerce

  • D. Loyalty
    Mobile CRM

2:45 PM – 3:10 PM

Q&A Break & Module Checkpoint

  • Q&A
  • Recap Quiz

3:10 PM – 4:10 PM

Mobile Measurement

  • Mobile Data & Measurement

4:10 PM – 4:55 PM

What’s next for mobile?

Mobile Advertising (overview)

  • mobile programmatic

Mobile Innovation (overview)

  • Touch-point integration
  • Technologies & tools
  • Creativity & Innovation

4:55 PM – 5:00 PM

Orientation

  • Activity Instructions
  • Q&A

5:00 PM – 5:30 PM

Activity Break | Learning Stretch Goals

A list of challenges of each mobile execution. Students try to complete all in 30 minutes. SME/Facilitator then checks and discusses each in the end

5:30 PM – 5:45 PM

Checking of Work and Discussion

5:45 PM – 6:00 PM

Recap, Evaluations, and Reminders

Jump to:
Day 1Day 2

Testimonials