Video | Page 2 | MMA Global


Thursday, May 17, 2018 - 2:00pm to 3:00pm EDT

Eight Takeaways From the Webinar “Rewarded Video –
Make Your Brand the Hero”

During this MMA webinar on May 17, 2018, King’s Global VP/Ad Product Melissa Stein, and Head of Measurement and Insights Jonathan Stringfield, laid out the case for advertisers to embrace rewarded video as a way to achieve high engagement and valuable interactions from mobile gamers and other mobile consumers. (Rewarded video gives the consumer some form of value in exchange for watching an ad.) Here are eight takeaways:

Global VP Ad Product
VP Marketing, Insights
Activision Blizzard
VP of Industry Programs
Mobile Marketing Association
Webinar Sponsor:
Watch the Webinar:
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

As video has emerged as one of mobile’s most engaging ways to reach consumers, the number of video formats and features has exploded.

But along with innovation, there’s confusion, which is why the MMA and its Mobile Video Committee have created The Buyers’ Lexicon for Mobile Video.

Featuring input from some of mobile video’s key players, it’s a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. You’ll learn:

February, 2018
File Size: 
1.5 MB

Wednesday, October 4, 2017 - 2:00pm to 3:00pm SGT

There is a popular saying in adland - the only thing that works in a video is the skip button. 

Today, a marketer has access to many kinds of videos – Facebook Live, YouTube, Vine, Instagram Stories, even TVCs. The key question is: how much of an ad really makes a difference? Are the 3 seconds before the "Skip ad" even viewed? And if they are, does it grab the user attention afterwards? Once the ad is completed, does it lead the user to other actions like "buy now" or "know more" or "avail a voucher". 

Strategic Advisor
Digital Lead Team Unilever Asia, Africa
Mindshare APAC
Webinar Sponsor:
Watch the Webinar:

Tuesday, July 18, 2017 - 2:00pm to 3:00pm EDT

3 Challenges to Scaling the Next Generation of Mobile Video

Innovid and a special buy-side guest will discuss the state of mobile video using 3 barriers to scale as a framework:

  • Measurement: What is measurable today that needs to improve?
  • Transparency: What is not readily measurable today that needs to be visible?
  • Engagement: What are we doing to make video more actionable?
VP of Solutions and Partnerships
Webinar Sponsor:

Tuesday, May 30, 2017 - 11:00pm IST to Wednesday, May 31, 2017 - 12:00am IST

The Brand Marketer's Guide to Mobile-Video Viewability

VP & GM, Asia Pacific, Middle East and Africa
Director, Products-Brand & Programmatic
Webinar Sponsor:
Watch the Webinar: