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Improving the Economics in Mobile Marketing 
Thursday, August 2nd 11:00AM Pacific / 2:00PM Eastern 

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Mobile Web to App Bridging

Leading performance based mobile demand-side platform turns to best of breed device recognition technology to drive accuracy and performance.


AdTruth Wave 2 Workgroup 
Deploying AdTruth with Respect for Consumer Privacy and Choice

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AdTruth Convenes 18 Digital Media Companies to Plan Deployment of Universal Tracking in Mobile

Leaders gather in San Francisco and Munich to examine evolving mobile tracking, targeting and privacy requirements.

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Ad Industry Convenes Around Post- UDID Solution 

Mobile Marketing - David Murphy 

AdTruth, the digital media division of global device recognition technology firm, 41st Parameter, has released the results of the first in a series of AdTruth Workgroup meetings held in San Francisco on 2 May, and in Munich on 9 – 10 May.

AdTruth Wants to Be Standard for Mobile Tracking

ClickZ by Susan Kuchinskas

AdTruth thinks its digital fingerprinting technology is the best way to address stringent new privacy requirements while letting marketers measure ad performance across mobile devices. The company is bootstrapping an initiative it hopes will lead to wide industry adoption of its product.

The digital advertising industry is facing substantial challenges when it comes it recognizing and reaching highly
targeted audiences efficiently and at scale. While there are more opportunities than ever to connect with
consumers across a variety of devices, people’s behavior, the regulatory environment and a rapidly evolving
technology ecosystem all present challenges for existing audience recognition technologies. 
Download the whitepaper