Geo-fencing | MMA Global


There is a lot of confusion that exists about location data. Although the concept has been around for a while, the mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded.

Gimbal's Definitive Guide to Location Data is a deep dive about how location technology works, the valuable data it generates, and where it can be applied.

The digital sales team team at WRAL was already well versed in sophisticated advertising techniques and audience segmentation. However, they lacked specific tools to build location-based audiences on their mobile apps. With over fifty percent of their digital traffic coming via mobile, they partnered with Reveal Mobile to deliver a creative location-based targeting solution to their sales team and to their advertisers.

Locaid CEO, Rip Gerber, recently sat down with Derek Johnson, founder & CEO of Tatango  to talk about the explosion of mobile marketing over the last couple of years. Tatango is an interesting company in the SMS marketing space. I’ve been speaking with  Derek and his company for a few months now and have been impressed with their early market traction with location-based SMS campaigns.

There are a lot of misconceptions out there and a lot of misleading language about Geofencing. This post is designed to clear up any questions you may have and to compare and contrast App-based Geofencing and Network-based Geofencing.

by David Engel, CEO, Mobile+Positive

Mobile devices can turn a store into a 2x3 inch price war zone.
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing.