Coupons | MMA Global


NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
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The speed with which the marketing landscape is changing is dizzying. Technologies, trends and opportunities within the omnichannel universe have placed retail and brand marketers in a bit of a spin as they try to manage the cycle of change. One of the key challenges for marketers is to ensure their customers have a seamless brand experience, whether in-store or online, sitting at a desktop or engaging on-the-go with mobile devices.


At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.