November 1, 2012
The Challenge:
Optus recently launched a number of digital life products to their customers. However, as part of the product launch, they were struggling to promote the new products and applications to their own customers in a cost effective manner.
The Solution:
Leveraging the scale and reach of the InMobi network, Optus was able to target their own customers to promote the Optus Smart Safe application with a direct call-to-action to download the app. Optus was able to leverage targeting functionality to ensure their marketing budget was reaching the right customer.
The Results:
The Optus Smart Safe mobile campaign was successful in delivering the marketing message to the right customer within the right channel. Overall, the Optus Smart Safe campaign achieved a CTR of 0.94%, with a peak CTR of 4.5%.
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