Brand: Hyundai

Product: Hyundai Accent Era

Company: Turkcell & Mobilturk

Goals:
Promote the new Hyundai Accent Era by encouraging potential customers to participate in a test drive in a cost efficient way, utilizing the mobile channel.  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Solutions:

The campaign was announced through ATL channels, including TV.  Those who participated in the test drive received a unique code to enter a competition via their mobile phone.  The prizes of the competition included 1 Hyundai Accent Era, 10 tickets for the World Cup, and every 50th entrant won a soccer ball. Those who participated in the campaign successfully also received a free of charge periodic service for the first 15,000 km.

Results:
15,000 potential customers participated in the test drive and SMS campaign.  Since customers needed to fill out a form before receiving the unique code to enter the SMS competition, the campaign also helped increase Hyundai’s database for future interaction, communication and loyalty programmes.