December 15, 2006
FINANSBANK Loyalty Campaign
Brand: FINANSBANK
Agency: Aerodeon <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Turkey
Duration: 11.10.2006 – 31.12.2007
GOAL: Rewarding CardFinans credit card holders, with providing them an opportunity to get credits/minutes by using their accumulated money points.
SOLUTION: A very detailed technological development had been raised in order to connect Aerodeon’s and Finansbank’s IT infrastructures. Fixed campaign codes are defined for CardFinans holders. Fixed codes always take place on account summary and credit card slips. Participants, text their campaign code, with their birth year and the amount of the credits/minutes they demand. An instant verification is done on the background in order to ensure that data of the credit card holder is accurate, and in return participants instantly receive credits/minutes if their demands are suitable for the determined terms.
RESULT: Since the beginning of the campaign, in two months, annual target has accomplished.
