Will Kassoy is Chief Executive Officer of AdColony, the leading HD mobile video advertising platform working with Fortune 500 brands and more than 70% of the world’s top grossing app developers. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. He was Senior Vice President, Global Brand Management, for Activision Publishing, leading Activision’s global marketing organization inclusive of brand management, media, creative services, research, communications and business development, setting long-term product and go-to-market strategies for the biggest franchises in interactive entertainment, including Call of Duty, Guitar Hero, Marvel, James Bond and Tony Hawk. Prior to joining Activision, Mr. Kassoy held roles at The Walt Disney Company, AIA (Paris, France based consulting firm in artificial intelligence) and began his career at Capitol Records/EMI.