April Mobile Mix Highlights:
- Android ad requests grew 77% month over month. Since January, Android has grown 282%.
- RIM remained the second largest OS on our network for the ninth consecutive month with a 3% increase month-over-month and a 17% share of impressions.
- Although the Apple OS had a month-over-month decrease of 8% it still remained the leading OS on our network in April with 62% share of Smartphone impressions.
- Android Smartphone manufacturer, HTC, entered the top five this month for the first time and represented the largest increase within the Top 15 Manufacturers in April with a 2.5% impression share increase month-over-month.
- The Touch & QWERTY category experienced the largest amount of growth within the Device Input Mix and represented approximately 8% of our network’s impressions in April.
The full report is available here
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