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Urban Airship’s second study uses larger data sample and engagement
algorithm to provide mobile marketers with Good Push messaging benchmarks
PORTLAND, Ore. – November 8, 2012 –
Urban Airship, the leading provider of
high-performance push messaging to build relationships with connected consumers,
today shared results of a second and broader Good Push Index study that
verifies the effective use of push notifications more than doubles four-month
app user retention rates and nearly quintuples engagement. To offer mobile
marketers additional insights to benchmark and improve mobile messaging efforts,
Urban Airship partnered with analytics expert Joy Liuzzo of Wave Collapse to
develop an algorithm categorizing apps’ push messaging practices as garnering either
High, Average or Low Push Engagement.
