Are you ready to revolutionize your marketing strategies? Meet Flipkart IRIS, the ultimate insight platform which enables brands to stay ahead in the dynamic world of e-commerce. It is available to all brands doing business on Flipkart and provides a complete funnel view of their marketing efforts. The best part, it is all on self-serve and completely free of cost. Let’s explore how Flipkart IRIS’s powerful insights can propel your brand to new heights.
In today's competitive landscape, understanding the brain’s role in brand perception is pivotal for crafting compelling brand strategies. Neuroscience offers profound insights into how consumers process, engage with, and retain brand information. For C-suite leaders, leveraging these insights can be a game-changer in driving brand success.
I am sharing here my top 3 observations of how neuroscience is crucial in shaping effective brand strategies and hence importance for CMOs to be involved in this part as well.
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles™, how it compares to other audience targeting approaches, and how it can help drive repeatable success.
Journey to Aurora, a land run by robots and AI, where harmony between technology and humanity thrives, and artificial intelligence powers marketing innovation, elevating human creativity rather than replacing it.
The Diwali festive season is an occasion for celebration and discretionary spending for the Indian consumer. One-third of annual business of most categories relies on the season. But brands often find themselves in a dilemma on whether to totally dial down on branding investments and focus solely on performance marketing. This webinar will introduce the concept of 'hard working' strategies, which basically aim at full-funnel audience engagement with a balance between branding and performance levers.
A comprehensive guide for responsibly integrating AI into marketing strategies, covering 13 key areas from leadership vision to continuous improvement.
