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A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:

What the top mobile signals are for branding, by vertical.
What signals marketers are employing, based on KPIs.
How the purchase funnel really works. (Hint: It’s not a funnel.)
What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.

Released:

March, 2017

File Size:

1.1 MB

Education Section:

Kantar IMRB & MMA Smartphone Usage and Behaviour Report India 2016-17 (Oct-Dec 2016)

The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.

Released:

March, 2017

Education Section: