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FOM - Festival of Marketing

October 10, 2018 to October 11, 2018

The MMA is partnering with this year’s Festival of Marketing, on 10-11th October at Tobacco Dock and MMA Members can purchase tickets to the event at a discounted rate.  Email [email protected] to secure your code for your discounted passes. The MMA is running a marketer panel session at 4pm on Thursday October 11th on ‘How marketers can be enlightened, empowered and enabled in a mobile world". Come and join: Sarah Mansfield – Unilever; Isabel Massey – Diageo; Dan Craig – Hotels.com/Expedia and moderator Chris Babayode, MMA EMEA.

2018 MMA India Brochure & Sponsorship

Join the Mobile Marketing Association at its 2018 events to #ShapetheFuture because the future of mobile is the future of business.

BUILD your capabilities and be the change-maker in your marketing organization. Become a modern marketer by understanding what it takes to maximize your marketing and mobile efforts, creating deep, authentic connections with your consumers.

Released: 
July, 2018
File Size: 
1.7 MB

MMA APAC: Mobile Programmatic is Not Problematic

July 25, 2018

#MoveToMobile #InMobiExchange

Ocado + Esendex: Enhancing Customer Experiences with Rich Business Messaging

As part of Google's Rich Business Messaging Early Access Program, Esendex partnered with British supermarket retailer, Ocado, to enhance their customers' shopping experience. This demo, which was presented at MWC Barcelona earlier this year, showcases some core Rich Business Messaging functionality including an enriched delivery notification and payment journey.

Mobile World Congress Barcelona 2018
RCS Business Messaging
RCS

M2Banking and FinTech Latam 2018

August 7, 2018 to August 9, 2018

The event brings together the key players of Latin America's Fintech Ecosystem for 3 intensive days focusing on mobile money, payments and financial innovation in the region. Activities will include an innovation tour to leading Fintech companies in the Valley, LATAM Fintech Challenge @PLUG AND PLAY and keynote sessions on innovations in payments, commerce and, wallets, remittances.

Discount Code MMA members (for 20% off): MMA20

https://www.fintechlatinamerica.com/

Agenda

Undefined

Wednesday, August 15, 2018

MAMA - Mobile Attribution & Marketing Analytics

July 4, 2018

We are excited to partner with AppsFlyer for their Mobile Attribution and Marketing Analytics (MAMA) event, this coming Wednesday July 4th in London at Tobacco Dock, E1W 2SF. 

MMA India: Ideathon

August 25, 2018 to August 26, 2018

2017 Asia Pacific Yearbook: Navigating the Next Tech Tornado

Now in its fifth annual edition, the 2017 Yearbook is packed with cutting edge insights and case studies of the new wave of tech impacts in mobile marketing. With over 20 chapters by leading players in Asia’s mobile and media ecosystems, this Yearbook is free for download. It also has profiles of the MMA leadership and membership, winners of the prestigious SMARTIES awards in five groups, and comprehensive data sets. From AI and VR to streaming and blockchain, this Yearbook will point you towards best practices and leadership imperatives.

Released: 
June, 2018
Education Section: 
Benchmark Studies, Educational Documents