Vu Thanh Truc is a strategic marketing and communications leader with over 15 years of experience across corporate affairs, brand management, and stakeholder engagement. She currently serves as Senior Director and Head of Marketing & Communications at Chubb Life Vietnam, where she leads a team dedicated to strengthening the company’s brand presence and customer engagement.

Her core competencies include integrated marketing, digital communications, sustainability, and issues management. At Chubb Life, she has played a key role in strengthening brand positioning, enhancing visibility across channels, and aligning communication strategies with business growth objectives.

Prior to this, Truc held a key role at Coca-Cola Southeast Asia, where she led communications and sustainability programs across Vietnam and Cambodia. Her work ranged from corporate storytelling and media relations to award-winning CSR campaigns and advocacy communications.

She began her career in top-tier communications consultancies, advising multinational clients in FMCG and technology sectors on brand communications, crisis management, and public affairs.

Truc holds a Master’s degree with Distinction in Media and Communications Management from the University of Stirling (UK), and is currently an MBA candidate in the Vietnam Executive MBA (VEMBA) program with the University of Hawaii. Outside of work, she enjoys traveling, experimenting with mixology at home, and reading widely.