Do Nhu Quynh is a passionate leader in the realms of data-driven marketing and consumer insight, serving as a Jury Member for the MMA Vietnam Awards. Her professional journey took off in 2017 at Buzzmetrics, where she founded and led the Consumer Insights department—transforming social listening into a strategic research powerhouse for top brands across FMCG, technology, finance, and beyond.

With nearly ten years of experience, Quỳnh has navigated diverse leadership roles—Head of Consumer Insights, Head of Marketing, and most recently Head of Business Development – New Sales—partnering with major agencies and clients to shape and evaluate some of the market’s most impactful social campaigns, both in Vietnam and overseas.

Her unwavering commitment extends beyond driving business results. Quỳnh is dedicated to community building and knowledge sharing, regularly collaborating with universities and professional bodies to mentor the next generation of data-centric marketers.

Driven by the core belief that solid insight is the foundation of every successful campaign, she brings to the MMA jury a unique blend of strategic vision, methodological rigor, and hands-on expertise in turning social data into actionable intelligence.