Hussain Abdrabalnabi is a leading marketing executive driving digital transformation across the Middle East. As the Executive Director of Marketing & Digital at Alat, a PIF company, he champions the concept of “augmented humanity,” ensuring technology enhances human experiences rather than alienating them. With over two decades of experience and deep insights into the GCC market, Hussain is committed to creating seamless, customer-centric solutions that exceed expectations and fuel business growth.

In addition to his marketing expertise, Hussain is an Emotional Intelligence (EI) coach, dedicated to empowering individuals and teams to unlock their potential through self-awareness, empathy, and effective communication. A proud advocate of Saudi Vision 2030 and a mentor to the next generation of Saudi tech and marketing leaders, Hussain is a sought-after speaker at regional events like GITEX and Digital Saudi 2030.

He is a fellow of the Chartered Institute of Marketing (CIM) and an active member of industry bodies such as The Marketing Society and the CMO Council. Passionate about digital transformation, emotional intelligence, customer experience, and humanizing technology, Hussain continues to shape the future of marketing and leadership in the region.