Ruli started his career in brand strategy at creative agencies, where he worked with a wide range of local and global clients. Over the years, he’s built his expertise in brand development, digital campaigns, and marketing strategy—always with a focus on connecting ideas with business outcomes.

Now in the financial industry, Ruli brings that same thinking into the world of digital banking—crafting marketing efforts that are clear in purpose, relevant to people, and impactful for the business.