Jenkanit (Jay), the Chief Strategy Officer at Publicis Groupe Thailand. With over two decades of experience in leading global network communication agencies, Jay is a dynamic and solution-driven strategist. He spearheads strategic initiatives across brand strategy, comms planning, digital, social, data, CRM, and media. Jay's expertise has been pivotal in securing significant wins for Publicis Groupe, while facilitating transformative growth for key clients. His client portfolio boasts renowned names like Samsung, Mercedes Benz, KFC, L’Oreal, Coca Cola, and more, spanning diverse industries. In recognition of his outstanding contributions, Jay was named Strategic/Brand Planner of the Year by Campaign’s Agency of the Year Awards in 2021.