Tuong Nguyen is a leading expert in digital and banking marketing, boasting over a decade of experience in the Vietnamese banking sector. He is a pioneer in the digitalization of bank marketing through the application of martech, adtech, and data-driven strategies, optimizing customer experiences. 
As a successful practitioner of full-funnel digital marketing across leading Vietnamese banks such as VPBank, VietinBank, and MSB, he has leveraged this strategy to attract millions of customers through digital channels, boosting the usage rates of digital banking and achieving impressive growth in ROI & customer LTV. 
Currently, He is in charge of the Digital Marketing Transformation Program at MSB and oversees all digital marketing activities for MSB and ROX Group. His responsibilities include digital acquisition, customer retention, optimizing ROI, LTV, and managing and developing Martech Stacks such as CDP, CMP, CMS, Web/app Analytics, CXM for banking products, real estate, hospitality…
His marketing mindset is that each customer is an individual entity, and thus products, messages, and experiences must be highly personalized based on data, platforms, content, and seamlessly integrated tools.