Binu Ninan is the Category Leader for Haircare, Skincare and Digital transformation at Procter and Gamble. He has had 17 years of experience leading businesses across markets from SE Asia, India, Africa and Australia. He has lead multiple categories including Hair, Skin, Male Grooming, Oral Care and Health Care. His work has lead to multiple award winning  and business building campaigns on Safeguard in Philippines, Head and Shoulders in India, Oral B in Nigeria and Gillette in South Africa.