Mazen N. Mroueh
Advisor, Integrated Media & Marketing Efficiency Management
Techcombank
Prior to joining Techcombank, Mazen accumulated 13 years of diverse working experience in business digital marketing, directly managing and implementing SEM and digital marketing campaigns for high-end industries such as Emirates, Cartier, Jaeger-LeCoultre, Montblanc... in various markets. In the past 6 years, he has worked for Friesland Campina Group in the Netherlands and Singapore as Head of Global Digital Media & Martech SN/CD, and Head of Global Digital Factory, specializing in integrated media marketing performance & efficiency management, budget & ROI management.