M V S Murthy is a data-driven marketer with a strong focus on driving growth in three key areas: revenue, customers, and value. As CMO of Federal Bank, he has put the brand at the intersection of ‘Segment, Scale and Sustainable’.

What sets M V S apart is the rare blend of corporate experience and entrepreneurial acumen that he brings to the table. He has honed his skills across top banking, insurance, and broking organizations, while also co-founding an enterprise collaboration software start-up catering to large-scale organizations with over 500 employees.

Beyond his role as a Chief Marketing Officer, M V S also serves as a sounding board for CXOs who have transitioned into the entrepreneurial space and entrepreneurs seeking to navigate the corporate world. His mentoring and learning-by-sharing approach provide valuable insights and guidance to individuals seeking to make similar professional transitions.

With his vast knowledge, experience, and forward-thinking mindset, M V S Murthy continues to make significant contributions to the Federal Bank's marketing efforts, driving growth, and positioning the Bank as a leader in the industry.