Reza Varindra is a seasoned marketing professional with over 20 years of experience in various industries. He is currently the Head of Marketing & Communication at Maybank Indonesia1. His career spans roles in prominent companies such as Philip Morris, Samsung Electronics, AIA & Maybank. Reza began his career in an advertising company: Lowe World Wide, then later spent his 9 years of career with PT HM Sampoerna/Philip Morris. During his tenure with Philip Morris, he was based in various countries including Indonesia, Switzerland & Malaysia which deepend his skills and expertise in brand, marketing & product development. He then joined Samsung Electronics Indonesia as Head of Product Marketing managing and growing its consumer electronics (TV & Home Appliances) business. He received his Bachelor of Commerce graduated from University of New England in New South Wales, Australia. Reza is known for his skills in product marketing, product, brand & communication development. He has a strong track record of designing and implementing successful marketing campaigns that have increased profits and penetrated new markets with achievements summary:
- Highest rate of growth mid-price SKT brand Sampoerna Hijau in Indonesia cigarette marketing industry in 2005
- Launched the first successful triple filter Marlboro in Ultra-light cigarette segment in Japan, Korea, Russia & Marlboro WIDE for Mexico & Latin America market in 2006
- Launched world’s first slim kretek cigarette: Avolution in Malaysia in 2007 & Indonesia in 2008
- Indonesia Market Share no.1 in Samsung Washing Machine, Refrigerator in 2011, 2012 & Samsung TV in 2015
- Developed, launched and sustenance of Bank Danamon Corporate Brand Marketing campaign: Saatnya Pegang Kendali in 2017
- Developed and launched “M2U” & “MyBank” of Maybank digital mobile banking and product campaign
- Increase business monetisation of Maybank Marathon – presale ticket bundling’s started becoming hot items for NTB (New To Bank) acquisition