May 17, 2017
The foundation of great customer experiences is great communication.
Understanding and refining customer experiences are essential to building and growing your business. But, when was the last time you had a delightful experience with a product? When was the last time you thought "wow, that was great."? Probably not recently and even more likely, not very often.
Companies rarely spend time looking at themselves through their customer's eyes. The heart of customer experience is seeing and feeling what your customers feel. If you don't know what your customers experience, you don't understand how your business works. And there is no more important area to focus on than communications.
In this free webinar, Altimeter Group principal analyst Brian Solis will explain building a communications-focused customer experience program. Brian's approach to communication design leverages emotions to create positive customer experiences.
His latest book, X: The Experience When Business Meets Design, explains how to apply customer experience to your business. Brian presents a pragmatic approach for understanding how customers experience your brand. In this webinar you will learn how to find the right communications channels for your customers.
This 60 minute webinar will include 15 minutes of Q&A with with Brian on customer experience, experience design, and communications.
For more information and registration visit: Infobip's webinar page.