April 26, 2016 to April 27, 2016
Discount for MMA Members:
Save $360 With Discount Code M16SP
Forrester Events provide immersive experiences to challenge your thinking and help you lead change. As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers.
MARKETING 2016 will leverage Forrester’s deep research and frontline knowledge, while real-world marketing leaders and practitioners from Macy’s, MGM Resorts, eBay, Nestlé Waters, VH1, Moët Hennessy, H&R Block, Keds, Forbes, POPSUGAR, GoDaddy, Flex, Johnson & Johnson, and many more will share their own insights and best practices.
Over the course of two days, attendees will:
- Deepen their understanding of rapidly evolving digital customers through the targeted application of new data sources and techniques.
- Master the available options for technologies, agencies, and suppliers in today’s complex marketing ecosystems, including cloud-based suites and platforms.
- Drive successful collaboration with their internal corporate technology teams, as well as the sourcing and management of external partners, suppliers, and vendors.
- Quantify and measure the role of brand in the increasingly data-driven practice of marketing
Join your marketing peers to learn how to master available options for technologies, agencies, and suppliers in today’s complex marketing ecosystems and orchestrate powerful marketing campaigns and tactics across multiple channels and platforms.