You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform | MMA Global

You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform

January 21, 2014

After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform 

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

Marking a new chapter in its 15-year history, digital engagement firm ePrize today announced its new name: “HelloWorld.” The new brand reflects the substantial growth the Detroit-based firm has experienced over the past few years, as well as its development of a robust software platform that empowers brands to execute a wide array of rich consumer experiences. HelloWorld’s easy-to-use SaaS platform simplifies the process of sourcing multiple vendors and custom software development once needed for rich engagement.

The majority of the Fortune 500, including brands like Coca-Cola, Microsoft and P&G, currently leverage HelloWorld's rich engagement platform to motivate consumer behavior. Having administered four times more digital promotions than its top competitor, the company’s solutions will continue to spark a dialogue between brands and consumers through contests, chance-based campaigns, loyalty programs, mobile messaging, and live event engagement. These solutions create an ongoing line of communication all the way to point-of-sale.

The HelloWorld rich engagement platform includes the following cloud-based marketing solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

     Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

     Live event activation: Jumbotron games, photos, tweets and texts to screen, for concert tours, sporting events, tradeshows and retail.

     Promotions: Sweepstakes, instant-wins, trivia, photo contests and advergames.

     Loyalty programs: Points-based, social engagement or advocacy programs with a range of reward options and prize catalogs.

     In-store activation: Digital coupons, scavenger hunts, mobile clubs, and POS integration.

"Rapidly-evolving technology like smart phones and social networks have created marketing opportunities – but have also made engaging with consumers complicated with multiple vendors and complex software." said HelloWorld CEO Matt Wise. "It was time to reinvent the way things are done and build one platform to help brands connect with consumers across channels. In the same way and Oracle solved this problem for CRM, the HelloWorld SaaS platform solves this problem for rich consumer engagement. We're proud to pave the way for brands to take advantage of this exciting and evolving medium.”

In the last three years, the company has nearly doubled in revenue and tripled the number of clients it serves. Under Matt Wise’s leadership, the company acquired a division of the predictive analytics company Apollo Data Technologies, mobile technology provider Cellit, mobile live event activation firm Mozes, app engagement startup Bulbstorm and online promotions company In addition, the company incubated a new startup in the enterprise gamification space called LevelEleven. HelloWorld has more than 400 employees across seven different offices.

Please explore our exciting new capabilities at, the company continues to be headquartered just outside Detroit, Mich.

About HelloWorld, Inc. (formerly ePrize)

HelloWorld provides brands with a rich consumer engagement platform.  The company blends creative, technology and legal services to allow marketers to create an interactive dialogue with consumers across the web, social and mobile channels and at live events. Combining 15 years of R&D, as well as five acquisitions over the past three years, HelloWorld’s technology solutions allow brand marketers, franchisees and CMOs to create personal customer connections through a massive, scalable approach -- all unified on a single platform. HelloWorld has created promotional campaigns, CRM programs and loyalty solutions in 44 countries for Fortune 500 brands and world-class agencies, including Coca-Cola, Microsoft, The Gap, Live Nation, Yahoo!, and Procter & Gamble. 
Formerly known as ePrize, the company is headquartered in Detroit, with offices in Chicago, Los Angeles, Nashville, New York, and Seattle. For more information, visit the press page on or text HELLO to 30364.


Media Contact

Hela Sheth

Launchsquad for HelloWorld

[email protected]