22 January 2009

The organisers of Technology for Marketing & Advertising, taking place on 24 – 25 February 2009 at Earls Court 2, London, have announced the complete ‘Sensational Six’ line-up.

Visitors to the event will hear from some of the biggest names in the industry. The Keynote Theatre sponsored by Transversal will host three high-level and strategic keynote sessions on day one – Tuesday 24 February, kicking off with The Great CRM Debate. Stuart Lauchlan, News & Analysis Editor, MyCustomer.com & BusinessCloud9, will chair ‘CRM in The Cloud - the impact on the CRM marketplace of Cloud Computing’ with panel members including key industry players, Oracle, Microsoft, Right Now and Salesforce.com.

The mid afternoon session from Ogilvy Group UK’s Vice-Chairman, Rory Sutherland, will offer a glimmer of hope for informed marketers amid the gloom of the economic crisis in ‘An Upside in the Downturn?’ and the final session of the day presented by Kevin Eyres, Managing Director Europe of LinkedIn, ‘Brand engagement and professional audiences’ will discuss how brands can and should build engagement with professional audiences through online social networking platforms.

Day two offers a further three keynotes, with a second interactive panel debate to start the day. ‘Getting social media marketing to deliver real business results’ hosted by Danny Meadows-Klue, Founder, Digital Training Academy, and with some of the top social media players and big brands who are leading the way in social media marketing, will cut through the hype and debate some of the key issues.

Google’s Marketing Director, UK, Ireland and Benelux, Dan Cobley will examine Google's perspective on surviving the global economic slowdown, and how online channels are helping marketers in ‘Speeding up in the slowdown - Google's view of recession marketing’. In the final session, Mark Kelleher, Head of CRM & Head of Marketing Technology at the BBC, will consider ‘DM in the Digital Age’ and explain how the BBC have led the way by delivering tailored dynamic multi-channel marketing.

TFM&A 2009 is free to attend for visitors who register in advance and the keynote sessions are based on a first come first served basis. For more information or to register for free entry visit www.t-f-m.co.uk/mma.