Knotice honored for “Making Sense of Mobile Marketing” white paper

AKRON, OH — May 4, 2010 — Knotice, a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announced it has received a prestigious 2010 gold Hermes Creative Award for its white paper “Making Sense of Mobile Marketing.”

The Hermes Creative Awards are an international competition that honors creative professionals involved in the concept, writing, and design of traditional and emerging media. Over 3,600 entries were entered into the competition. The gold Hermes Creative Award is presented to entries that exceed the high standards of the industry norm.

Mobile marketing continues to be a hot topic within the marketing industry, and “Making Sense of Mobile Marketing” is hailed as a “must read” by industry experts. Featuring a simple breakdown of the mobile marketing landscape, mobile marketing audience, and mobile marketing strategy, “Making Sense of Mobile Marketing” provides actionable tips and information for anyone getting started with mobile marketing or looking to make their mobile efforts more meaningful for end users and more measureable for the bottom line. The white paper is available at www.knotice.com .

“Knotice strives to provide actionable, valuable information to the direct digital marketing community, and we are thrilled to be recognized by the Hermes Creative Awards,” said Knotice co-founder and CEO Brian Deagan.

According to Hermes Creative Award executives, “Judges look for companies and individuals whose work serves as a benchmark for the industry. Being a winner is a tremendous achievement.”

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice guides marketers toward efficient, effective application of highly-targeted marketing communications over today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.com.

About Hermes Creative Awards
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers. Entries are judged by the Association of Marketing and Communication Professionals (AMCP). For more information visit http://hermesawards.com/index.php