WHAT IS MMA
ACADEMY?
MMA Academy is an innovative educational platform designed by MMA to bridge the critical skills gap in AI and tech-driven marketing. It offers cutting-edge training and certification programs for all levels—from undergraduates entering the industry to C-Suite executives steering their companies into the future. MMA ACADEMY provides members with the latest market intelligence and practical AI knowledge to stay competitive in today's rapidly evolving marketing landscape.
WHO
BENEFITS?
MMA Academy is tailored for:
UNDERGRADUATES: Access university-accredited content and certification to kickstart your marketing career.
PROFESSIONALS: Upskill with the latest trends and AI-driven strategies through exclusive digital content.
C-SUITE EXECUTIVES: Receive advanced training designed to future-proof your business with a focus on sustainability and impact in the digital age.
LAUNCH
DETAILS
MMA SA members can access and sign up to design all future programs starting September 2024. Once onboarded, members can share content across their teams, amplifying the knowledge-sharing effect.
SPECIAL
OFFER
C-SUITE COURSE:
Board members receive this as a one-off group workshop annually - Max 20 people
MID MANAGEMENT:
Strategic Partners receive one of these per annum for their team to attend (Min of $28K SP package) - Max 15 people
APPLIED AI COURSES:
Member company preferential pricing
Board members who sign up to the ALC think tanks will receive further discounts for their teams under the Task Force category
IMPACT attendees will receive a further 40% on sign-ups for September 12th only
FOUNDATION & MASTERY TRAININGS
PRACTIONERS - 4 DIFFERENT TOPICS
AI FOR CONTENT GENERATION & CREATIVE PROCESSES
Leveraging generative AI as a brainstorming partner, a creative consultant, and a brand message optimizer
Flow : Online
Cohort Size : 15-20
Duration. :3 Sessions x 45 min
Please note that the classes can open with a min. of 15 participants. Please choose your class according to your need and level.
AI FOR AUDIENCE DEVELOPMENT & MEDIA BUYING
Utilizing generative AI to enhance audience targeting strategies and optimize media buying processes & results
Flow : Online
Cohort Size : 15-20
Duration. :3 Sessions x 45 min
Please note that the classes can open with a min. of 15 participants. Please choose your class according to your need and level.
AI FOR MEASUREMENT, ATTRIBUTION & INSIGHT GENERATION
Leverage generative AI to improve the accuracy and efficiency of marketing measurement and attribution.
Flow : Online
Cohort Size : 15-20
Duration. :3 Sessions x 45 min
Please note that the classes can open with a min. of 15 participants. Please choose your class according to your need and level.
ADVANCED PROMPT TECHNIQUES
Discovering advanced ways of instructing LLMs to increase their effectiveness.
Flow : Online
Cohort Size : 15-20
Duration. :2 Sessions x 45 min
Please note that the classes can open with a min. of 15 participants. Please choose your class according to your need and level.