This white paper from the Mobile Marketing Association, in collaboration with Snapchat, Facebook, Twitter, NBC Universal, AdColony, Innovid and Jun Group, will tell you what you need to know to jump start your vertical video efforts, featuring best practices and case studies. It also looks at how vertically-based video consumption is increasing – and why that changes the game for marketers.

The full report is MEMBERS ONLY, however, you can start re-orienting your mobile video around vertical by downloading the Executive Summary below to take a peek inside.