Mobile has consistently been an effective marketing channel in Asia Pacific (APAC) and is playing a pivotal role in shaping the future of modern marketing. The onset of COVID-19 has pushed it further into the spotlight as people turn to mobile applications for relevant healthcare information, entertainment and staying connected with loved ones. This has reaffirmed the importance of mobile marketing, which is further exemplified by a rising number of companies investing in mobile platforms to target their customers.
Our research on the state of mobile marketing in APAC has highlighted how mobile has been one of the least affected channels amid the pandemic, as consumers increasingly rely on mobile devices.
- Main focus areas for marketing professionals
- Impact of COVID-19
- The biggest barriers to growth
- Importance of creating content specifically for mobile