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Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart
Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart
Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart
Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart
Released:
October, 2016
File Size:
672 KB
Education Section:
Archive
MMA Members, log in to download now.
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Agency:
A company that provides strategic, creative or media buying and related services to marketers.
Marketer:
A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator:
A mobile network operator that provides voice and/or data services.
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A solutions provider offering technology and services that enables and supports mobile marketing.
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Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.
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