Agenda | MMA Global


Thursday, February 9, 2023

12:30 PM – 1:30 PM


1:30 PM – 1:40 PM

Welcome Address

Country Head & BOD Member
MMA Global India

1:45 PM – 2:15 PM

Keynote Speaker: ONDC Business Briefing

The Business Briefing will cover the basics of ONDC - What is ONDC? How does it work? How does it change the e-commerce industry as it exists today?

Chief Business Officer & President
Open Network For Digital Commerce (ONDC)
In Partnership With:

2:15 PM – 2:35 PM

Q&A with ONDC

A question-and-answer session where the audience will be provided with an opportunity to get their queries addressed.

Chief Business Officer & President
Open Network For Digital Commerce (ONDC)
Group Chief Marketing Officer
CK Birla Group

2:35 PM – 3:05 PM

Panel Discussion: ONDC Network Participants Panel

The ONDC Network Participant representatives panel will discuss how ONDC works in reality. The discussion will be centred around why the organizations joined ONDC, how their business is evolving in light of the network structure, and what changes need to be driven at the ground level particularly in seller behaviours to adapt to the new way of commerce. Use cases will be presented by each panellist as possibilities for growth on ONDC.

nStore Technologies Private Limited
Head-Growth - Craftsvilla Handicrafts Pvt Ltd
CEO & Founder
Co-Founder & CEO
StoreHippo & Mystore
Chief Business Officer & President
Open Network For Digital Commerce (ONDC)

3:05 PM – 3:35 PM

Panel Discussion: Unveiling the Growth Path on ONDC – Perspectives from Potential Sellers

The discussion will focus on how some of the potential sellers on the ONDC network perceive it and their key questions/perspectives that can be addressed during this session.

Key Discussion Points:

  • How are you, as a leader in your category, looking at ONDC as a growth platform? What are your expectations from ONDC?
  • What are your apprehensions or what risks do you foresee?
  • Are you building or enhancing certain capabilities to maximize your returns from ONDC? How does it fit in your org?
Chief Business Officer & President
Open Network For Digital Commerce (ONDC)
Managing Director
Soulflower Co Ltd
VP - Supply Chain
Managing Director
Accenture Song in India
In Partnership With:

3:35 PM – 4:05 PM

Revolutionising E-commerce in India: The Impact of ONDC on Marketers

ONDC aims to democratize e-commerce by bringing multiple buyers, sellers, and gateway service providers on an open network to perform rule-based transactions.
In this panel, we would brainstorm on the opportunities and the risks from the lens of the marketers.

Key Takeaways:

  • How the proliferation of online commerce is reshaping the international economy and levelling the playing field for businesses of all sizes
  • How ONDC’s construct enables broad-based innovation without acting as a central intermediary?
  • How ONDC will promote autonomy & democratize e-commerce?
  • What are the challenges that brands might experience in adopting ONDC architecture & what are the probable solutions?
  • What are the probable downsides? What might not work in the favour of the wide-scale adoption of ONDC?
  • Will ONDC revolutionize digital commerce in India to the extent being projected?
Head of eCommerce
MD India
Wunderman Thompson Commerce
Associate General Manager, Systems
Asian Paints
Head- Marketing and Customer Experience
Aditya Birla Capital
In Partnership With:

4:05 PM – 4:15 PM

Closing Remarks

4:15 PM – 5:15 PM

Snacks & High Tea

Our Partners