Following is an excerpt from the MMA's recently released US Mobile Marketing Annual Attitude & Usage study. 

The entire study is available to MMA members only, in the Member's only section of the website.

State of Mobile Video Market

M:Metrics:  Latest Statistics on SMS Marketing


To view the data, please click HERE.


It is a violation of copyright law to distribute this report in part or entirety.

Smartphone vs. Non-Smartphone Average Selling Prices
(January-November 2006)





Average smartphone prices ($199) have far exceeded those for non-smartphones (standard cell phones) in the past year, but they were well below the announced price for Apple's upcoming iPhone ($499). Against this backdrop, Apple will face a tough challenge in trying to gain traction among consumers accustomed to lower price points.

Text Messaging vs. Instant Messaging on Mobile Phones

Submitted by:  The NPD Group



Use of text messaging has risen five percentage points from May to October of this year.  Meanwhile, usage of mobile instant messaging has remained flat.

News & Information Usage
Submitted by:  M:Metrics

This information is intended for authorized users of M:Metrics Syndicated Data Service in compliance with the M:Metrics EULA.  It is a violation of copyright law to distribute this report in part or entirety.

Over the past six quarters, there's been a steady rise in sales of new handsets that are music-enabled, meaning they are capable of storing and playing back full-track songs.

Game Genre Downloaded to Mobile Phone

Data provided by The NPD Group

The Long & Short of Short Code Marketing

Data provided by M:Metrics

Taking Pictures With Your Camera Phone

Among camera phone owners, picture taking with the device is more of an occasional activity, with the largest segment (35%) doing so on an infrequent basis. Carriers and mobile phone manufacturers have introduced higher-megapixel cameras and increased storage on newer models in hopes of increasing camera usage.