Authored By: Flipkart IRIS

Are you ready to revolutionize your marketing strategies? Meet Flipkart IRIS, the ultimate insight platform which enables brands to stay ahead in the dynamic world of e-commerce. It is available to all brands doing business on Flipkart and provides a complete funnel view of their marketing efforts. The best part, it is all on self-serve and completely free of cost.  Let’s explore how Flipkart IRIS’s powerful insights can propel your brand to new heights.

• Comprehensive Data: Flipkart IRIS offers over 150 data points, providing a thorough view of your marketing funnel. From ad contribution to user engagement, Flipkart IRIS covers it all.
• Advanced Analysis: Flipkart IRIS leverages over 25 signals, including product views, ad clicks, and add-to-cart actions, to deliver advanced insights and drive informed decision-making.
• Extensive Data Handling: With the ability to process petabytes of data weekly, Flipkart IRIS ensures access to the latest data sets, empowering you to make confident, data-driven decisions.

Uncovering Trends and Patterns

• Long-Term Insights: Flipkart IRIS enables analysis of data over two years, allowing you to uncover long-term trends and seasonal patterns, and strategically plan your marketing initiatives.
• Trend Identification: Easily identify emerging trends and shifts in consumer behavior, helping you stay ahead and capitalize on new opportunities.

Driving Growth with Flipkart IRIS

• Measuring Effectiveness: Flipkart IRIS simplifies measuring the effectiveness of your marketing efforts. With downloadable reports and analytics capabilities, you can track performance metrics and optimize your strategies for maximum impact.
• Strategic Recommendations: Incorporating Flipkart IRIS into your routine allows you to stay agile and responsive to changing market dynamics, ensuring you are always one step ahead of the competition.

Insightful Reports for Every Stage

Homepage Reports:

• Marketing Funnel Metrics: Get an overview of how unique users move across the funnels of Awareness, Consideration, and Purchase. Measure this against your competitors and leaders.

• Ads and Organic Contribution: Understand and measure the contribution of Organic and Ads for each stage.
• Trendline View of Marketing Funnel: Use trendlines to check how metrics in the marketing funnel have moved over your desired time span.

Brand Awareness Reports:

• Brand Reach: Track brand exposure over time with the number of unique users discovering you.

• Discovery Share of Voice: Understand how frequently your brand is discovered relative to the category on home, search, and browse pages.

• Brand Recall: Measure if consumers remember your brand when thinking of the specific product category.

Consumer Consideration Reports:

• Engaged PPV (Product Page Views): Gauge the share of consumers engaging with your products. Flipkart IRIS processes over 15 signals, from image views to availability checks.

• Alternate Purchase Analysis: Identify which products and competitors are affecting your market share. Use this to protect your top-selling products.

• Search Term Report: Identify top search terms and effective keywords across competition, your own brand, and generic terms to enhance product discoverability and targeting.

Purchase Stage Reports:

• Sales Report: Understand trends across gross sales units and revenue. Gain a deeper understanding of your consumer demographics.

• Complementary Purchase Report: Know what your audience has purchased along with your FSN across all the categories.

Harnessing the Power of Download Center

Granular Insights: The Download Center in Flipkart IRIS provides access to detailed data across various metrics such as PPV, Units Sold, and Revenue. Brands can make informed decisions at a granular level, even downloading data at the FSN x Day level for key metrics.

Flipkart IRIS is not just a tool; it's a game-changer for brands seeking to elevate their marketing strategies.Leverage Flipkart Iris this festive season to maximize your marketing impact and boost your performance!

Accessing Flipkart IRIS is extremely simple. Brands just need to login to their Flipkart Ads Self-Serve platform - advertising.flipkart.com and look for the Flipkart IRIS  icon on the left hand side panel. This will open up Flipkart IRIS on a new window and brands can start exploring its features. For any questions, reach out to us at [email protected].