May 19, 2008
Turkcell breaks new ground in the advertising world!
CALLERS LISTEN TO ADVERTISEMENTS FROM THEIR MOBILE PHONES
‘TONE&WIN’
Breaking new ground in mobile advertising, Turkcell has launched “TonlaKazan” )“Tone&Win”), an innovative mobile advertising platform. By choosing a branded RingBack Tone on TonlaKazan, Turkcell customers will win airtime or credits when their callers listen to branded music
TonlaKazan, the world’s first RingBack Tone mobile advertising platform, is a unique and innovative solution for the advertising industry. Turkcell customers win airtime or credits depending on the amount of time their callers listen to a branded RingBack Tone selected by the customer. During the launch period only a limited amount of Turkcell customers will be able to register for TonlaKazan.
Turkcell Value Added Services Chief Executive Officer Cenk Serdar said, “We are proud of breaking new ground in the advertising industry. We are not just launching a new advertising platform with TonlaKazan, but also a new concept. We have launched the service with major brands like Akbank, Coca-Cola, Digiturk, Garanti Bankasi, gnctrkcll, Kraft, Nestle, Nivea, P&G, and Unilever.”
It is possible to become a member of TonlaKazan through Web, Wap and SMS channels. Customers can simply select the branded music of their choice as a RingBack Tone that they want their social community to hear.
4play Digital Workshop, a provider of innovative products and ideas, partnered with Turkcell to develop TonlaKazan.
TonlaKazan has a performance-based pricing model, Cost Per Listening )CPL) in which advertisers are charged according to the amount of branded RingBack Tones that callers hear, providing a measurable advertising channel.
